Cultivating learning - How to design learning campaigns

How design a learning campaign


Real behaviour change is hard to achieve. Every year, organisations waste money on learning that doesn’t get transferred into real behaviour change. Learning campaigns are an approach to skill development that takes marketing strategies and applies them to the learning program. Digital technologies have transformed marketing, and it’s no longer sensible for L&D to take an approach to learning campaigns based on traditional marketing tactics.

Topics that were covered:

  • How to design a learning campaign to help active learning
  • A new design framework for learning campaigns
  • How digital technologies have changed marketing and what can L&D learn – this includes personalisation and automation
  • How to use spaced and subscription based learning approaches to increase learning transfer

Access the recording and resources